About Us
Patricia S. Norton
Pat has been actively involved in sports marketing, event management and public relations for more than 30 years. Pat is particularly recognized for her various and encompassing accomplishments in the golf industry.
Highlights of Pat’s extensive professional experience include the executive directorships of the JAL (now Sybase) Big Apple Classic, a network televised LPGA tournament, and the Lexus Champions for Charity golf series that introduced the Lexus automobile to the U.S. market. She founded the largest women’s grass roots golf campaign, Rally For A Cure, which she developed for Golf For Women magazine and the Susan G. Komen Breast Cancer Foundation. In 1999, Pat won the Mary Bea Porter Humanitarian Award for the program.
Pat formerly was director of communications and sponsor relations for the LPGA. She also worked for Octagon, one of the world’s premier sports marketing companies, and was the first PR director for the New York Times Magazine Group, whose publications included Golf Digest and Tennis.
Pat is the first woman president in the 54-year history of the Metropolitan (New York) Golf Writers Association. She also serves as the organization’s chairperson for their annual national dinner, golf’s largest and longest running awards event in the U.S.
Before pursuing a career in sports, Pat was a producer with the British Broadcasting Corporation (BBC) in England, and for three years was a lecture fellow in 19th century British and American Literature at the University of Leeds. Pat holds a Masters degree in English Literature from the University of Virginia.
Jane Dally
Jane is a marketing and communications executive with 25 years experience in sports marketing, public relations, special event coordination, new product launches and key market national publicity programs.
Past agency experience includes Manning, Selvage & Lee, Ogilvy & Mather and Cohn & Wolfe working on national sports programs. Prior to working with these PR firms, Jane spent more than five years in the pharmaceutical business with American Home Products Corporation.
In 1997, Jane became an independent consultant to such companies as Sprint, The Arthur Ashe Athletic Association, Spalding Sports Worldwide, Quadrax Golf Shafts, and FEEL Golf. She has been sub-contracted by firms to work on behalf of Yonex golf equipment, Nickent Golf, and others.
A 1982 graduate of the University of South Florida in Tampa, Jane earned a B.A. in Mass Communications and Marketing.
Jane is a board member of The Women’s Sports Foundation, a charter member of the Executive Women’s Golf Association, and a member of both the International Network of Golf and the Metropolitan Golf Writers Association. A competitive golfer, Jane resides in Westport, Connecticut.
