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About Us
Patricia S. Norton
Pat has been actively involved in golf public relations, sports marketing and event management for some 45 years. As managing partner of On Course Strategies, Pat directs national and international PR campaigns for an impressive list of golf industry clients.
Highlights of Pat’s extensive professional experience include the executive directorships of the former LPGA JAL (later Sybase) Big Apple Classic and the Lexus Champions for Charity national grassroots golf series that introduced Lexus to the U.S. market. In 1996, she co-founded the largest women’s grassroots golf initiative, Rally For A Cure, that she developed for Golf For Women magazine and the Susan G. Komen Breast Cancer Foundation. Pat won the Mary Bea Porter Humanitarian Award, given by the Metropolitan Golf Writers Association, for the program which raised more than $77 million for breast cancer research. The charitable initiative later was acquired by Golf Digest.
Before joining forces with colleague Jane Dally to form On Course Strategies LLC, Pat founded Norton Communications. She created and executed numerous events and programs for high-profile clients that included Fortune Magazine, the NASDAQ Stock Market, Ralph Lauren fragrances, the National Golf Coaches Association, Senior Golfer Magazine and others.
Pat formerly was director of communications and sponsor relations for the LPGA. She also worked for Octagon, one of the world’s premier sports marketing companies, and was the first PR director for the New York Times Magazine Group, whose publications included Golf Digest and Tennis.
In 2005, Pat became the first woman president in the then 54-year history of the Metropolitan (New York) Golf Writers Association, a post she held through 2008. To date, no other woman has held the position. She also served for 12 years as chairperson of the MGWA’s annual national golf awards dinner. Pat remains an active member of the MGWA Board and is a longtime member of the Golf Writers Association of America.
Before pursuing a career in sports, Pat was a lecture fellow in 19th century British and American Literature at the University of Leeds (England). She also was a regional producer with the BBC for the popular nightly Nationwide news magazine show. Additional professional credentials include the role as chief researcher for the Colonial Williamsburg Foundation’s history of the College of William and Mary book project.
Pat holds a Masters degree in English Literature from the University of Virginia and a B.A. from Elmira College. In 2008, Elmira honored her with its Most Distinguished Alumni Achievement Award. A classical music enthusiast, Pat has sung in sacred music choirs for many years.
Jane Dally
Jane Dally is a marketing and communications executive with over 40 years of experience in golf and sports marketing, public relations, special event management, new product launches, media tours and key market national publicity programs.
Her career in public relations began in New York with pharmaceutical giant American Home Products. She then moved to the PR agency side working with such companies as Manning, Selvage & Lee, Ogilvy & Mather, and Cohn & Wolfe. Major account work included Lever Brothers, Sprint Telecommunications, PGA of America, LPGA Tour, U.S. Ski Team, U.S. Luge Team, Avon, the WTA Tour, The Olympic Games and World Cup Soccer.
In 1997, Jane took on independent PR work representing Sprint, The Arthur Ashe Athletic Association, Spalding Sports Worldwide, Quadrax Golf Shafts, FEEL Golf, Nickent Golf, Yonex Golf, and other prominent golf equipment manufacturers.
Jane teamed up with colleague Patricia Norton to form On Course Strategies, a full-service public relations firm specializing in golf. Clients have included high-end private golf clubs such as Golf Club of Purchase, Manhattan Woods Golf Club, Sebonack Golf Club, Tamarack Golf Club, Forsgate Country Club, Soleta Golf Club, The Concession Club, Golf Club at Fiddler’s Creek, and The Dye Preserve. Golf course architects, golf training aids, golf apparel, golf authors and artists round out their client list.
A 1982 graduate of the University of South Florida in Tampa, Jane earned a B.A. in Mass Communications and Marketing.
Jane is a former board member of The Women’s Sports Foundation, a charter member of the Executive Women’s Golf Association, a member of the International Network of Golf, as well as the Metropolitan Golf Writers Association. She currently serves as Chairperson of the Golf Advisory Committee for the Town of Westport, Connecticut, and is a former board member of the Longshore Women’s Golf Association. A competitive golfer and five-time club champion, Jane resides in Westport, Connecticut. Jane is a true animal lover and supporter of various animal rescue groups around the country.